The name, PureHeart came to me during a morning devotion. From Matt. 5:8, Heb. 12:14: It takes an undivided heart to believe under such circumstances and a pure heart to see God. PureHeart Ministries! Men are tempted by their desires. Desires and passions come from one's heart. Satan may dangle a carrot in front of me, but it is MY desires that tempt me. My desires come from my heart. A dirty, filthy, calloused heart will desire perverse things. A Pure Heart will desire things of God! Our goal should be to earnestly seek and strive for a pure heart.